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How to create an association marketing strategy

Freestone

An association marketing strategy can also help you boost learner retention. Consider leveraging a newsletter which highlights upcoming continuing education courses, exciting events, and special learning opportunities to show off your program. Personalized messaging is much more effective than a generic marketing approach.

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A Guide to Building Successful Nonprofit Membership Programs 

MemberClicks

Two considerations are: Leadership Strategy: Consider if staff or volunteers will helm the program. Having designated leadership in charge of spearheading your membership program will allow them to focus on building the program, delegate important tasks to others, and become a central resource for questions about the program.

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50 Ways to Increase Membership for Associations or Nonprofits

MemberClicks

Here are a few ideas: Send a welcome letter, email, or card Send a welcome package with everything new members need to know Host a welcome event for new members Spotlight new members on your website or in a newsletter Give new members a chance to introduce themselves at your next meeting. Call prospective members. Put up flyers.

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50 Ways to Increase Membership for Associations or Nonprofits

MemberClicks

Here are a few ideas: Send a welcome letter, email, or card Send a welcome package with everything new members need to know Host a welcome event for new members Spotlight new members on your website or in a newsletter Give new members a chance to introduce themselves at your next meeting. Call prospective members. Put up flyers.