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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). If it’s the latter, it’s time to reshape your strategy. Effective communication is all about managing expectations. Cue the Aretha).

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Association Brain Food Weekly: 7.16.21

Reid All About it

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. How to create an editorial calendar that will streamline your content strategy.

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Association Brain Food Weekly: 6.20.16

Reid All About it

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. – Sample Swap for Newsletter Templates. – Key Findings from the 2016 Association Email Marketing Benchmark Report. . Harness the Power of Content Marketing.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Looking to personalize and target your email communications strategy to different member segments? Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings.