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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.

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Association Brain Food Weekly: 11.10.17

Reid All About it

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

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How to Find Sponsors for Events: The Essential Guide

MemberClicks

When you pitch sponsorship opportunities to companies, you can promote the chance they’ll have to connect with Millennials and Gen Z. If you’re able to prepare a short, personalized proposal for the companies and organizations you’re contacting, you might have a better chance of sealing the deal—and sooner.

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