WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

JULY 28, 2017

WBT Systems takes a look at the recent findings of a Pew Research Center report on the digital readiness gap. Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Find out how to engage students and millennials and lead them to the membership funnel. Lunch provided. Duration: 2 hours.

Chicago 150

Chicago Washington DC Social Media 150

Reid All About it

JULY 16, 2021

WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles. Online education revenue.

Revenue 195

Revenue Video Strategy Industry 195

Higher Logic

FEBRUARY 4, 2020

Customization : With customized communications, you can increase your chances of recruiting them as members and play a pivotal role in their growth while diversifying membership and working to future-proof your association. #3. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

Communications 287

Communications Tips Content Tools 287

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. 1 CAE credit. More info/register. 1 CAE credit.

DC 170

DC Las Vegas Washington Review 170

Reid All About it

NOVEMBER 10, 2017

The latest research, brought to you by WBT Systems, about the aging workforce, the looming workforce gap, and retirement plans of Boomers is quite surprising. Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Reid All About it

MAY 20, 2022

In an intentionally contrarian mood, WBT Systems is causing trouble by wondering how much value keynote speakers bring to conferences and attendees. With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Keynote speakers. CAE credits.

Arlington 41

Arlington Project DC Technology 41