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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Fri 4/12 at 4 p.m. More info/register. 1 CAE credit.

Revenue 256
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Association Brain Food Weekly: 11.20.20

Reid All About it

WBT Systems shares the advice of two association execs who launched a certification during the pandemic. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Certification launch.

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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256
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How to Budget for Upgrading Your Association Management Software

MemberClicks

Association management software (AMS) is a type of membership management software that’s part of an AMS system. Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2. Customizable email marketing. Comprehensive member data management.

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Your Guide to Building a Membership Marketing Strategy: Tips for 2023 and Beyond

MemberClicks

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

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Association Brain Food Weekly: 4.30.21

Reid All About it

WBT Systems laments the lost art of listening. Multi-system implementation. I’ve heard a few friends talk about implementing more than one system this summer. Why is membership recruitment so important, and how can you use it to grow your association? Host: Marketing General Inc. Shut up and listen. 1 CAE credit.

Education 354
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Why members should have a seat at the leadership table

Nimble AMS

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . According to the 2022 Community Brands Association Trends Study , Pros prioritize technology used to improve MX.