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Test-Drive Your Next Member Recruitment Campaign

Associations Now

The “ United in Possibilities ” campaign, which won a 2019 ASAE Gold Circle Award in the membership recruitment campaign category, launched first in AOA’s Georgia and Minnesota chapters. Much of the campaign’s success boils down to using a few common digital marketing tools and targeting a small group of nonmembers in the pilot phase.

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Association Brain Food Weekly: 5.21.21

Reid All About it

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369
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Association Brain Food Weekly: 5.14.21

Reid All About it

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Increasing send volumes and inbox competition are creating significant new deliverability challenges for email marketing programs across the globe. Presenter: Trevor Blondeel , PCC, Founder, Operations Kickstart.

St. Louis 341
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Advocacy and Governance 2.0

Association Adviser

In this month’s episode of Association Adviser TV , Katie Nadeau, operations director of the Minnesota Business Partnership, offers valuable tips for keeping CEOs and other C-Suite execs engaged with your organization. Examine and cultivate the interest of the top prospects to make the best selection. Advocacy wins. Conclusion.