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Why High-Tech is High(er) on the List for Meeting Planners

Associations Now

And if you are thinking that focusing on a city’s tech scene narrows your options to a few places—San Francisco, Seattle, New York, or Boston—think again. Indianapolis is now Saleforce’s largest presence outside of its San Francisco headquarters. It’s a more relevant question than you might think.

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Thursday Buzz: Ready Your Post-Event Survey

Associations Now

Comedian Louis CK, out of all people, is a genius at email marketing. Instead of social media, the performer successfully announced two surprise shows via email, Kim Niemi notes on CMS Wire. There could be a day where Airbnb replaces room blocks for events.

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As “Religious Freedom” Law Passes, Controversy Heats Up in Indiana

Associations Now

On Thursday, the company’s CEO, Mark Benioff, announced that Salesforce would cancel all of its programs in the state of Indiana—a significant move, considering that one of its highest profile acquisitions, the email marketing platform ExactTarget , is based in Indianapolis. We run major marketing events and conferences there.

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6 Insights The Sharing Economy Tells Us About The Future Of Fundraising

Beth Kanter

Traditional direct response marketing such as list buying and mass email marketing, though sometimes effective, don’t promote the personal connections that are so essential in a sharing economy. Note from Beth: December is a time when start to reflect on the past year and future online trends for fundraising.