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Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Deepen member relationships year-round , not just at meetings or events.

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National Volunteer Week Reminder: Keep Your Volunteers Engaged

Associations Now

They work to put together high-level strategies and member programs and benefits. And because volunteers form a major part of association operations, Reznick offers ways associations can effectively recruit and retain volunteers [login required].

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A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry. I say (and plead) this, because only one in four associations reported having a department-specific or platform-specific content strategy. It’s also great for recruitment!

Revenue 69
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I'm returning your call, Patsy. : Off Stage

Off Stage

The association may produce an online newsletter, and may have a rudimentary Facebook page and web site. In other words, some services may be delivered on line, though often they will be duplicated in print or in person and there may not be a coherent strategy statement regarding the use of technology. Permanent Link. Write a Comment.