3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. Ready to recruit a fresh pool of members for your program? we’re going to focus on two of the most common: online learning opportunities and in-person networking events. In-person events.

Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. Have you piloted a member recruitment campaign with a chapter?

Recruiting members. and keeping them

Association Adviser

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Branch out from the typical places you recruit members.

Curating conference content to promote member engagement

Aaron Wolowiec

The annual conference finally draws to a close and the last thing on your mind is the resource and content treasures unearthed throughout the event. Whether during breakout sessions, informal hallway conversations, networking breaks, meals, receptions, keynote presentations, special events or on The Back of the Napkin (à la Dan Roam), we can all agree that learning takes place both inside and outside of the traditional classroom. On Thursday, July 26, at 2 p.m.

Trade Association CEO Support: Event Planning Checklist

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Event Planning Checklist. My volunteer leaders were struggling with the complexities of planning a small event for our trade association so I prepared this checklist to help guide them. Labels: Event Management.

Intangibles Sell, Too

The Membership Blog

We highlight the tangible benefits-the products (insurance, guidelines, technical documents), the services (newsletters, job listings) and the events (conferences, continuing ed programs), and then we mention the intangible benefits (networking, an industry “voice,” putting something back into the profession, etc.). Don’t be afraid to sell the intangible benefits of membership.

Speakers Required To Promote Your Conference In Social Media Must Follow FTC Endorsement Guidelines

Velvet Chainsaw

I’m being asked to blog on the event, create promotional videos, tweet about the event and more. Jenise Fryatt , co-owner/marketing director for Icon Presentations AV for events, recently wrote about speaking on social media for a large industry conference.

Membership Hack: Chapter Trivia

Associations Now

Once a week, an email newsletter profiles a different ACMP chapter. At the bottom of the newsletter, members click a link to take a four-question quiz about the chapter. AMCP is using this period as an opportunity to recruit new members to join and play. “We

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

For example, your organizations can offer each other: Advertising space in emails or newsletters. If you’re really looking to strengthen your partnership, consider co-hosting an event for your members! An e-book in return for a newsletter subscription.

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Hold a Volunteer Appreciation Event. Somewhat more common than handwritten letters is a volunteer appreciation event at your annual conference. Start by promoting your event as an exclusive dinner or cocktail hour, with invitations for your top volunteers and their families.

Wise Words from the Corner Office

Association Adviser

They often come to us seeking to make a difference on behalf of the industry, although sometimes we recruit or suggest people for projects based on our subject matter needs. I published an article in VSAE’s newsletter one time.

Does it Make Sense to Hire a Consultant to help your Membership

Membership Marketing

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. In any event, as you are someone I greatly respect, I would love to see a post from you on what you believe are characteristics of a great consultant and what clients should look for when considering hiring one. Unleash the Power of Market Testing in your Membership Recruitment.

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Important info about tonight's event. Info on new events, using Instagram ??

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Four Reasons Your Marketing Team Needs Community

Higher Logic

theSkimm, a newsletter for women, has a strong recruitment strategy tied to their ambassador program -- Skimmbassadors recruit their friends to subscribe to the newsletter by hosting parties and making it more of a social outlet rather than a solo reading experience.

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Association Brain Food Weekly: 4.12.19

Reid All About it

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter.

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What to include in your membership marketing plan

Optimist Consulting

Events. Face to face: At stakeholder meetings, member events, or industry networking events. Advertising: In print media, inserts at events and online advertising. Use your members to recruit other members and act as ambassadors for your organisation.

Wise Words from the Corner Office

Association Adviser

They often come to us seeking to make a difference on behalf of the industry, although sometimes we recruit or suggest people for projects based on our subject matter needs. I published an article in VSAE’s newsletter one time. On being prepared for every scenario at an association event: Lori Kinsey, Meeting Professionals International, Northern California Chapter. But planners must be situationally aware about the meetings and events they plan as well.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

For example, your organizations can offer each other: Advertising space in emails or newsletters. If you’re really looking to strengthen your partnership, consider co-hosting an event for your members! An e-book in return for a newsletter subscription.

Are you complacement?

Optimist Consulting

The recruitment sector was well served by REC , ARC and APSCo but that hasn’t stopped a new organisation the Institute of Recruiters being established and seemingly capturing members.

Managing Volunteers? Learn from the Lutherans

Cvent Association Tips

While volunteers are a big part of almost every convention, for religious groups they are crucial, often constituting 80 percent or more of the manpower behind the planning, management, and execution of an event. For the Peoria meeting, the host committee began its outreach 18 months before the convention, primarily via district websites and the newsletters of area churches. Association Tips Feature Slider Meeting & Event Intelligence

Thanksgiving for associations: 5 ways to show your members you appreciate them

Nimble AMS

Celebrate them by listing them in your email newsletter, and consider sending new members a welcome gift. Granted, it may not make sense to list every renewed membership in your newsletter or send all renewed members a welcome gift. Ask them to participate by volunteering at an event.

Daily Buzz: Communicate Value Regularly

Associations Now

Colleen Bottorff writes on the MemberClicks blog that instead of working hard to convince potential members of your value in occasional recruitment campaigns, you should show it to them continuously through your regular communications.

Top Tips From 2018 Membership Hacks

Associations Now

Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. But you don’t need a major retail event or sports month to recruit prospects.

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Association Brain Food Weekly: 6.30.17

Reid All About it

Your weekly list of free webinars and events for the association community… The latest cybersecurity threat rampaging around the world is a cyber weapon , not ransomware, says the CEO of security awareness training firm KnowBe4.

3 Ways to Engage More Association Members in Your Online Community

Socious

An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community. Ask them to post to the community about recent events or industry trends.

Membership Marketing on a Shoestring

Thanks For Playing

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. Find a complimentary organization or two, and swap member lists, swap magazine ads, swap e-newsletter promotions, swap banner ads, swap conference attendance/booths/speaking spots, etc.

Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

That means the people who use your job board also use other sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. Include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote.

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Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

That means the people who use your job board also use other sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. Include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote.

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Wednesday Buzz: Engage Social Media Followers With These Prompts

Associations Now

Give members a peek behind the scenes of your organization by livestreaming events at your association. She also recommends sending a newsletter recognizing and celebrating your donors. Still struggling to recruit millennial members?

Awesome Association Marcomm Jobs – Week of July 24

SocialFish

Serves as digital marketing advisor to AHP’s departments, providing best practice recommendations for Marketing, Events and Membership programs. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

National Volunteer Week Reminder: Keep Your Volunteers Engaged

Associations Now

And because volunteers form a major part of association operations, Reznick offers ways associations can effectively recruit and retain volunteers [login required]. Publically, associations can recognize their volunteers’ service through social media, e-newsletters, or on their website.

Changes in Membership Management Software that Could Impact How You Run Your Association

Socious

Features like improved event management and sponsorship communications as well as opportunities to sell ads on the association websites and directories, mean additional revenue for associations. “We’re still in the first minutes of the first day of the internet revolution.”

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Young members also have to think about registration fees and travel expenses for events. If they’re working, they also have to request time off to attend those events.

Starring….Your Association Publications

Association Adviser

Perhaps they are actually more modest events. Most of us enjoy the small pleasures of opening a new magazine, clicking through a recent e-newsletter or visiting a well-designed website, and these are just a few of the categories that association communications awards recognize.

Association Brain Food Weekly: 2.17.17

Reid All About it

Now, onto the list of this week’s free webinars and learning events. If you’re eager to get the most out of your time at the European Meetings & Events Conference, think of this webinar as a “must-attend.” 5 Things You Need to Know about Optimizing Your Event with Sponsorship.

Association Brain Food Weekly: 2.17.17

Reid All About it

Now, onto the list of this week’s free webinars and learning events. If you’re eager to get the most out of your time at the European Meetings & Events Conference, think of this webinar as a “must-attend.” 5 Things You Need to Know about Optimizing Your Event with Sponsorship.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”.

Transforming your community into a collaborative learning environment

Aaron Wolowiec

This likely includes face-to-face programs, digital learning, other meetings and events, and any certification, accreditation or licensure programs. Newsletter/magazine articles. Following are just some of the ways you might consider sharing your content with association constituents: Newsletter. On Dec. 4, I had the pleasure of presenting a breakout session on collaborative learning environments during the 2012 Higher Logic Super Forum.

Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support. Use content that is lively and timely when sharing industry news, best practices, upcoming events and legislative agendas.

Your Brand is Your Association’s Lifeblood

Association Adviser

OK, the stealing spouses and kissing babies part is far-fetched, but replace that with non-dues revenue: Your competitors are stealing your non-dues revenue by wooing your members to invest in their brand, their trade show, their publication and their hosted-buyer event – leaving you in the cold.