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It’s Time to Get Creative

Association Success

How some associations are being bold with their marketing campaigns - and why it's working. When it comes to marketing your organization, these two facts can provide the inspiration for novel and creative ways to broaden your reach and strengthen your impact. Oregon Dental Association. People love to be surprised.

Oregon 60
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Summer-Fresh Meeting Ideas

Associations Now

With a capacity of 200, the Big Top hosted some 20 speakers who addressed topics such as investment, social business and innovation, renewable energies, and new technologies. Summer Brand Camp is “currently closed for innovation” and won’t be happening in 2016. Camp isn’t just for kids. When we started this, we knew it’s Dallas, Texas.

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Good News For Celiacs: Barley-Based Beer Gets Association’s OK

Associations Now

The Celiac Sprue Association says two offerings by Omission Beer—craft brews made utilizing an innovative gluten-removal process—are safe for those who have the disease to drink, even though they can’t legally be labeled “gluten free.”. The largest celiac disease association in the country just gave an innovative new brew the thumbs up.

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Cheap and Cheerful Audience Analysis for Nonprofits

Beth Kanter

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. Survey Your Tribe. No Donuts Required.

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Happy, Healthy 2016: What’s Your Theme for the Year?

Beth Kanter

For example, just a few weeks ago I decided to kick a bad habit to curb: sleeping with my mobile phone which was disrupting my sleep. Innovation Lab Facilitation : For the past few years, I’ve trained in and designed and facilitated innovation labs using the Luma Institute Methods. How about you? I did it!

Iowa 28
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Report: Meetings Bring More Than Money to Host Cities

Associations Now

Not only do they provide networking and learning opportunities for attendees, but they also bring in major revenue for the organization, as well as the destination, and drive innovation in host cities. But there are examples of just that. “In