Examples Marketing Member Insights Member Research 
Smooth The Path
AUGUST 30, 2016
For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why. Poke around and most of the marketing copy you read focuses on what. Likely you have gotten a lot of what -type insights. Why is that?
Smooth The Path
SEPTEMBER 9, 2021
When members have conversations that solve problems, it’s a pity to keep that knowledge locked away in a breakout group. For example, the data from breakout group conversations can offer an association insight about what members want and need.
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