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Country Music Association Brings Tunes to the Greeting Card Aisle
Associations Now
AUGUST 9, 2016
Emily Evans, CMA’s director of strategic partnerships, said that the agreement with Hallmark was good opportunity for the group because not only will it draw more attention to singers and songwriters but it’s also going to be a revenue driver. Companies are looking for ways to connect with millennials,” Doherty said.
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