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4 Ways to Optimize Your Association's Sponsorship Program

ISAE

GolfStatus recommends building custom sponsorship tiers based on the target sponsor’s size, existing relationship with your association, and desired engagement with your event and organization. For example, you can leverage solutions like these to improve efficiency, sourcing, and outcomes: Event management.

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Culture and Strategy are Two Sides of the Same Coin

Jamie Notter

There’s a lot being written about organizational culture “eating strategy for lunch,” and I certainly understand the sentiment. Most of us have heard about companies who might have chosen a sound strategy, but watched it fall apart because a dysfunctional or even contradictory culture got in the way. but valued, with a “d.”

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Newsjacking Offers Opportunities for Associations

SCD Group

The weekend Wall Street Journal highlights a different example of newsjacking of the Oscar’s. Only, in this case, organizations such as the AARP have created awards before or after the Oscars in order to grab attention. What other ways can you use a newsjacking strategy to benefit your association?