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What is Customer Experience (CX)? Crash Course

Fonteva

According to NPOInfo’s charitable giving statistics, 57% of associations report that word-of-mouth is their most successful method for recruiting members. For example, you may already use your membership software to create member customer profiles. Boost word-of-mouth referrals. Measure your performance using surveys.

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Gaming the System

Idea Architects

This New York Times article about the Army Experience Center in Philadelphia might challenge your mindset. Gaming is not a new tool in the military's recruitment approach. Some key facts: The Experience Center replaced five smaller recruitment stations, but costs approximately the same.

System 60
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How the Pope Is Connecting with Younger Generations on Social Media: Pope Emojis

Beth Kanter

As you probably know, the Pope is visiting the United States this week in Washington, DC; Philadelphia; and New York City. The Pope is a great example of changing with the times. “In There are few examples of nonprofits making use of them to target younger audiences such as this WWF Fundraising Campaign for endangered species.

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Association Brain Food: 6.24.22

Reid All About it

Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. They describe the steps to take in the planning process, for example, identifying your goals and defining your audience, and suggest other issues to consider before you dive in. Quick hits. Tessa Davis ).

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