article thumbnail

Report: Meeting Planners Anticipate Attendance Increase

Associations Now

There are a lot more millennials and Gen Z going to conferences now,” she said. In big, diverse states like California, Texas, and and Florida, the local politics can be very different from state politics, and CVBs are looking to communicate and explain that to meeting planners.”

Report 59
article thumbnail

Attracting Millennials: Are you thinking age-appropriately?

Association Adviser

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best of the Web: April 2014

Association Adviser

We Can’t All Blame Ourselves: Why Millennials Need to Pull Their Own Weight. Regardless of change and differences in generation styles, there are areas where it’s still appropriate to expect Millennials to conform to traditional ethics and hard work. ASAE 2014 Marketing Membership & Communications Conference.

article thumbnail

Note to Marketers: Don’t Forget Consumers Over 50

Associations Now

Speaking of Millennials … If you’re trying to hit the boomers and the millennials, make sure you aren’t forgetting your online presence. And if you are marketing to older age groups, be careful not to get stuck in traditional mindsets. In the U.S. They represented nearly one quarter of the total U.S.

article thumbnail

Association Brain Food Weekly: 6.20.16

Reid All About it

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce. More info/register. Tue 6/21 at 12:30 p.m.

LMS 150
article thumbnail

Your Member Recruiting Campaign Will Fail Without This

YourMembership

I recently attended a job fair and asked a job hunter if he thought about joining an association in his chosen industry to help him find a job and network since he was new to Florida. But it’s not just the millennials who are struggling with reasons to join their parents’ (or grandparents’) organizations.

article thumbnail

If You Build the Tech Internally, You Own it

Associations Now

In an era when a lot of technology gets outsourced or bought from outside vendors, there’s still plenty of market opportunity from having something built from scratch with internal resources. A great example of the latter that I can point to is TechHelpline, a service of Florida Realtors.

Florida 42