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Taking the Time to Communicate Right

Association Adviser

” As I sat in a session titled, “How To Make Your Members Scream Your Name, And Beg You For More,” at the recent Georgia Society of Association Executives Annual Meeting, I was struck by presenter Tom Morrison’s words and insight about the need for better engagement with your membership.

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How Smart Associations Grow Membership

Association Adviser

For example, the old model of “Here’s our magazine, see you at the convention, pay your dues” is going by the wayside. “We no longer look at the number of members as our key demographic,” related Greg Balko , CEO, Society for the Advancement of Material and Process Engineers (SAMPE). See Did You Know?

Georgia 60