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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

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Wise Words from the Corner Office

Association Adviser

They often come to us seeking to make a difference on behalf of the industry, although sometimes we recruit or suggest people for projects based on our subject matter needs. I published an article in VSAE’s newsletter one time. Wendy Kavanagh, Georgia Society of Association Executives. About The Author.

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Wise Words from the Corner Office

Association Adviser

They often come to us seeking to make a difference on behalf of the industry, although sometimes we recruit or suggest people for projects based on our subject matter needs. I published an article in VSAE’s newsletter one time. Wendy Kavanagh, Georgia Society of Association Executives. About The Author.