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Test-Drive Your Next Member Recruitment Campaign

Associations Now

The “ United in Possibilities ” campaign, which won a 2019 ASAE Gold Circle Award in the membership recruitment campaign category, launched first in AOA’s Georgia and Minnesota chapters. The newsletter really was a peek behind the scenes of what the AOA was doing for young members.”. Social media advertising.

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Best of the Web – March 2013

Association Adviser

link] Blogs Outrank Social Networks for Consumer Influence. Social Media Examiner. Georgia Society of Association Executives Annual Meeting. Association Media & Publishing Annual Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Patricia Redsicker.

Georgia 60
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Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. If he had more resources, GACTE’s Gambill said his organization would like to focus more on social media advertising. NDR wish list.

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Best of the Web: February 2013

Association Adviser

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. Georgia Society of Association Executives Annual Conference. Association Media & Publishing Annual Conference.

Georgia 60
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The Power of Non-Dues Revenue

Association Adviser

I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. We also irked many departments within our own organization who resented how many membership eyeballs we were tying up with our ad-supported newsletters, sponsored webcasts, sponsored e-blasts and videos.

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