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Listening to Elephants: 6 great reads for association executives

SCD Group

Just remember, the goal of content marketing and its sidekick social media marketing is to inform and entertain prospective customers in a way that inspires them to trust you for the right reasons; authentic, legitimate, deserving and well-earned trust. Then he referred us to this blog post. what do you think?).

Georgia 40
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What Smart Associations Do Differently

Association Adviser

In response to this challenge, some associations have made impressive gains in their adoption of technology, particularly in the areas of mobile, social media, video, online learning, connectivity and more. They don’t even need a computer. I checked in with two of my millennial colleagues to get their take.

Texas 60
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111 Intriguing Chats for 2011

ChatterBachs

As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. This is my personal list, but please feel free to reference or use it.