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Listening to Elephants: 6 great reads for association executives

SCD Group

When you’re “selling” anything – imagine a pyramid of your “niche” market – 3% are buying now, additional 7% thinking about it, 30% not thinking about it, 30% not interested now, 30% definitely not interested ever. Content marketing certainly isn''t new, but it''s been getting a lot of new attention online lately (and for good reason).

Georgia 40
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What Smart Associations Do Differently

Association Adviser

The economy, financial markets and labor market are greatly improved (see chart below). In response to this challenge, some associations have made impressive gains in their adoption of technology, particularly in the areas of mobile, social media, video, online learning, connectivity and more. Stock Market #.

Texas 60
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111 Intriguing Chats for 2011

ChatterBachs

As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. This is my personal list, but please feel free to reference or use it. Marketing Strategist.