article thumbnail

Association Brain Food Weekly: 2.14.20

Reid All About it

Learn everything you need to know to maximize the reach and impact of your next virtual event, including how to live caption your sessions to increase accessibility, help your speakers design dynamic and interactive presentations to engage online audiences, and make on-demand recordings available to everyone for easy reference year-round.

DC 243
article thumbnail

Print is Alive and Kicking

Association Adviser

“Providing our members with industry-related content as well as updating them with association events and educational opportunities in print form is a huge benefit for the Atlanta market,” says Ashley Calhoun, communications coordinator for Atlanta Apartment Association.

Georgia 61
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Design a Successful Mentoring Program

Association Adviser

For more about the power of mentoring, see our Corner Office profile of Mike Dunham, CEO of the Georgia chapter of the Associated General Contractors. Write down the answers to these questions and any others that arise as part of a reference document for stakeholders. Stage 1: Pre-Evaluation and Research. Stage 4: Recruiting.

How To 60
article thumbnail

Listening to Elephants: 6 great reads for association executives

SCD Group

When you’re “selling” anything – imagine a pyramid of your “niche” market – 3% are buying now, additional 7% thinking about it, 30% not thinking about it, 30% not interested now, 30% definitely not interested ever. Content marketing certainly isn''t new, but it''s been getting a lot of new attention online lately (and for good reason).

Georgia 40
article thumbnail

Association Brain Food: 9.9.22

Reid All About it

Presenter: Brianne Wheeler, Director, Marketing, PropFuel. You aren’t sure who to ask for references. Email marketing has never been more difficult than it is today. Host: American Marketing Association. Presenter: Kate Adams, SVP of Marketing at Validity. Kelsea Watson, Director of Marketing and Events, ATLIS.

article thumbnail

What Smart Associations Do Differently

Association Adviser

The economy, financial markets and labor market are greatly improved (see chart below). Stock Market #. ” Hillary Levitz , an online marketing specialist at Naylor, agreed with Donovan that a mobile site it a must have. The world’s geography and climate has been changing before our eyes. TiK ToK(Ke$ha).

Texas 60
article thumbnail

The Leadership “Advantage”

The Membership Blog

At a recent meeting of the Georgia Society of Association Executives (GSAE) I attended a break-out session on membership communications. Back in the day” (as we refer to anything prior to the internet) most membership organizations marketed a list of benefits that promised their members a true advantage in the marketplace and the work place.