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Association Brain Food Weekly: 3.11.22

Reid All About it

If you want to think like a futurist , Michelle Russell at PCMA Convene talked to several members of the Association of Professional Futurists about how to become anticipatory rather than reactionary. Your marketing team constantly talks about the buyer’s journey. And how does it generate growth in the form of new memberships?

LMS 195
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Your association website probably isn’t accessible — but should be

Association Success

As technology has evolved, it’s (become) all visual,” said Jason McKee, the chief marketing officer for Accessibility Shield, a firm that helps companies reach ADA compliance. This has meant a shift in how we — and the courts — think of virtual accessibility, too. There’s a large percentage of the population in the U.S.