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Association Brain Food Weekly: 12.13.19

Reid All About it

Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture. Their maturity model lays out the path for that journey, and shows you how to manage culture through three different stages: culture as a concept, culture as a practice, and culture as a system. CAE credit.

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Association Brain Food Weekly: 6.2.17

Reid All About it

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. Learn how to craft the perfect pitch. How to Attract and Engage Attendees with an Event Community. Location: New York. More info/register. Tue 6/6 at 2 p.m. –

Raleigh 150
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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. WBT Systems develops TopClass LMS and is a proud sponsor of Solutions Day 2019.

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How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

Keep reading to learn the pros and cons of each model and how to apply each type at your association. With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. Gated content, like white papers, e-books, templates, or webinars, is hidden behind a form fill-out.

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