Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Your data is good enough if you know a few simple secrets about how to manage it.

St. Louis 341

St. Louis Technology Strategy Conference 341

SCD Group

JUNE 23, 2015

Yesterday I shared the case of the St. Louis Cardinals and protecting your brand. This represents a case study on how an iconic brand is working to be sure its brand is relevant to Millennials and the incoming Generation Z. Is the marketing director? I closed saying: Who at your association “manages” its brand?

St. Louis 40

St. Louis Case Study Price millennials 40

AssociationChat

AUGUST 26, 2020

And I do wonder, like, if we continue, I really mean this meeting in congregating part of the time online, how we can replicate the experience that we actually get when we you know, meet in a warm market. How can we do that? And then, posthumously, she kind of became a big deal again, with the St.

Social Media 66

Social Media New York Washington Class 66