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Association Subculture Reflects on ASAE 2011 in St. Louis

Association Subculture

Association Subculture Reflects on ASAE 2011 in St. Maybe it was St. But I have to figure out how to network better when I am onsite. You are learning how to strike a nice balance between "organized" and "organic." Now, I'm kinda regretting not going.but I just really really didn't want to go to St.

St. Louis 100
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Association Brain Food Weekly: 5.7.21

Reid All About it

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. – How to Personalize 5 Must-Have Email Templates. Meaning is relevance as defined by your target audience. Quick hits.

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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Your data is good enough if you know a few simple secrets about how to manage it.

St. Louis 341
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Are You in Tune with Your Members and Prospects?

YourMembership

Since I work for a technology company, I probably should embrace this great advancement that will benefit all guitar players, especially those who don’t know how to tune their instrument. In fact, knowing how to tune your guitar is the most important thing you should learn when you start playing. But I don’t. million in July.

St. Louis 150
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Is Your Association a Media Manipulator or Media Manipulated?

SCD Group

This instructive and frightening book should be required reading for all association public relations professionals, association marketers and association executives. For example, I received a call one hot July from a reporter at a St. Louis tv network station wanting to interview a local farmer who was having issues with a drought.

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Building and Protecting Your Association’s Brand Is Vital - Part 2

SCD Group

Yesterday I shared the case of the St. Louis Cardinals and protecting your brand. The motorcycle maker’s new chief executive, Matt Levatich, is spending much of his time thinking about how to pull today’s young people away from their electronic devices and onto the road. Is the marketing director?

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Mizz Information: 5 Ways Exhibitors Should Market to Attendees.

Mizz Information

5 Ways Exhibitors Should Market to Attendees. While I have nobody but myself to blame for opting in to this frenzy of direct mail, I cant help but wonder how, in todays digital/mobile world, vendors can think that sending a postcard to attendees three weeks out from the event is effective marketing. Mizz Information.