How To Marketing San Jose Tools 
Reid All About it
MAY 21, 2021
At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting , and offers six questions to help you identify which tool will provide the outcomes your association needs. Join us for an engaging discussion, interactive Q&A and useful tools to help give you the edge when pursuing your next promotion.
Reid All About it
DECEMBER 2, 2016
Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. 1 CAE credit.
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Beth Kanter
JANUARY 3, 2024
My New Year’s Reflection Rituals Review the Year: I use a tool called the “ Year Compass, a free downloadable booklet that provides a set of structured reflection questions that help you look back and ahead. Giving Circle : I helped co-found and am co-leading the San Jose Business Women for Good Giving Circle.
Reid All About it
DECEMBER 2, 2016
Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. 1 CAE credit.
Beth Kanter
JANUARY 4, 2017
I also use it as a year in review tool. 3) Start A New Journal: As I mentioned above, I keep an annual professional journal, part planner and part reflection tool. I keynoted many conferences, including ConnectVA , American Marketing Association Nonprofit Conference , the Institute of Fundraising in London , and others.
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