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Daily Buzz: A Better Strategy for Member Research

Associations Now

“The two methods work well together, especially when the qualitative research is conducted first, and the results are used to write the quantitative survey,” she explains. How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link]. Erin Griffith of The New York Times assesses the trend. Clean Your List.

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Daily Buzz: How Dark Social Is Skewing Your Data

Associations Now

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social,” says Liesa Opitz on Convince and Convert. So, how to get around dark social shares? Business travel costs won’t rise steeply in 2020, according to a new report.

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Association Brain Food Weekly: 7.9.21

Reid All About it

Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Find out how conversational email helps improve reply rates, scale outreach, and unlock email’s hidden potential. Office myth. CAE credits.