Smooth The Path
JUNE 4, 2017
Increase non-dues revenue. Attract more members. Extend member value. Because of my Crayola marketing training, I always turn to member research first. Understand members well, and the path to the goal will emerge. When starting a member research project, there are two possible methodologies to select.
Reid All About it
MAY 3, 2019
Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Explore how to build a personal brand that showcases you as an expert.
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Reid All About it
JULY 9, 2021
Find out how conversational email helps improve reply rates, scale outreach, and unlock email’s hidden potential. Learn how to send emails that people actually want to open, leverage proven strategies and tactics for writing conversational emails, and measure and optimize your conversational email results. More info/register.
Associations Now
JANUARY 22, 2016
So, you and your team put a lot of time and effort into creating a meeting that you were sure would drive high attendance numbers given past experiences or even member research. Even worse: You’ve been called to your CEO’s office to update her on how things are going. “Attendance isn’t as projected.” The meeting is cancelled.”
Fonteva
AUGUST 15, 2019
Whether it is for membership dues or for generous donations, associations rely on revenue raised from their supporters to create more engaging and valuable programming. Start increasing member engagement today! Looking for more information on association management platforms and how to make your members’ lives easier?
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