How To Marketing Member Research Revenue 
Reid All About it
MAY 3, 2019
Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Explore how to build a personal brand that showcases you as an expert.
Smooth The Path
JUNE 4, 2017
Increase non-dues revenue. Attract more members. Extend member value. Because of my Crayola marketing training, I always turn to member research first. Understand members well, and the path to the goal will emerge. Quantitative data can also point to weaknesses in revenue, or retention, or engagement.
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Reid All About it
JULY 9, 2021
The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Find out how conversational email helps improve reply rates, scale outreach, and unlock email’s hidden potential. Host: American Marketing Association. How to Breakthrough to New Audiences Using Virtual Events.
Associations Now
JANUARY 22, 2016
So, you and your team put a lot of time and effort into creating a meeting that you were sure would drive high attendance numbers given past experiences or even member research. Even worse: You’ve been called to your CEO’s office to update her on how things are going. “Attendance isn’t as projected.”
Fonteva
AUGUST 15, 2019
An association management software platform is a centralized solution for your organization to handle member registration, events, marketing, and more. Whether it is for membership dues or for generous donations, associations rely on revenue raised from their supporters to create more engaging and valuable programming.
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