Smooth The Path

JUNE 4, 2017

Because of my Crayola marketing training, I always turn to member research first. Understand members well, and the path to the goal will emerge. When starting a member research project, there are two possible methodologies to select. Use qualitative insights to show you how to meet your goals.

Member Research 76

Member Research Revenue Tools Member Engagement 76

Associations Now

AUGUST 9, 2019

Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. For your performance marketing team, “dark social” might as well be the dark side of the moon. In fact, one report says about 84 percent of social shares happen via dark social, according to marketing firm RhythmOne.

New York 88

New York Social Media Price Content 88

Smooth The Path

AUGUST 2, 2016

The problem with being disconnected with members is we may focus on the wrong strategies, develop the wrong new products or services or send out marketing messages that just don’t hit the mark. Might your association be out of sync with members? A new way to think about why member join. Get back in sync.

Member Research 60

Member Research Survey Conference Strategy 60

Smooth The Path

AUGUST 30, 2016

For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why. Poke around and most of the marketing copy you read focuses on what. Learn how to spread your great ideas and get them acted upon.

Las Vegas 79

Las Vegas Member Insights Member Research Newsletter 79

Smooth The Path

AUGUST 6, 2018

The results of years of member research show that high-performing professionals tend to move through three stages during their career. Now they are concerned with rapid changes in technology and how these changes will impact the industry or profession. Stage Two: Team Success.

Association Value 84

Association Value Team Industry Member Research 84

Associations Now

AUGUST 27, 2018

Also: how to avoid awkwardness when meeting people. The data may help you get a better feel for where to allocate your marketing budget. Event Marketer breaks down five strategies for how to bring the technology to your conference. It’s no secret that social media is a key marketing tool.

Social Media 58

Social Media Recruiting Recruitment Report 58

GrowthZone

JUNE 28, 2017

Melynn Sight details how to evaluate your organization’s value proposition message for members. Member needs and your organization’s strengths can change over time. Here’s how to determine if your value proposition needs a refresh, and ideas on how to do it. Have your member’s biggest worries or needs changed?

Survey 60

Survey Tools Maine Examples 60

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” We are grateful for all of your support!

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Smooth The Path

JUNE 18, 2019

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. Three Ways to Make Your New Member Onboarding Program the Best It Can Be. How do you do this?

Organization 108

Organization Member Engagement Member Experience Video 108

Socious

SEPTEMBER 30, 2016

Completed by member research and association expert Amanda Kaiser, the study also delves into how and why those associations are innovating, as well as why other associations may be struggling. Get rid of the fear of failure by learning how to take risks. Inspiring Innovation in Your Association Takeaway.

Innovation 100

Innovation Membership Management Process Products 100

Smooth The Path

JANUARY 24, 2016

Marketing associations share best practices for leveraging social media. What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence.

Social Media 60

Social Media Member Research Tips Education 60

Associations Now

JUNE 11, 2013

More than half of associations surveyed for Marketing General, Inc.’s s latest Membership Marketing Benchmarking Report indicated positive growth in total membership, new member acquisition, and member renewals this year. It looks like everyone has found how to make things work. “It which surveyed 695 associations.

Report 40

Report Survey Member Engagement Member Research 40

Smooth The Path

NOVEMBER 29, 2016

What is particularly interesting about this year’s conference is the team methodically set about meeting some of members’ biggest challenges. Here are the top challenges we all have and here is what we did about them: New Members Feel Like Outsiders. We’ll hear about how to change a culture and how to set up the right processes.

Conference 60

Conference Innovation Committee Team 60

Smooth The Path

DECEMBER 14, 2015

Knowing this the retailer can pick who they want to serve and plan how to serve them best. Learn who your best members are and how they interact with the association. When you have completed that, let’s talk about qualitative methods of member research to uncover the behavior, preference and problem segments.

Survey 68

Survey Member Research Industry Member Experience 68

Smooth The Path

MAY 23, 2017

We can develop offerings members love. We can attract high-quality members with our improved marketing. Related: How to exponentially improve member engagement at any association. Now we can act on that information. We can change the organization’s strategy. I am happy to bat ideas around.

Project 89

Project Conference Strategy Member Engagement 89

Smooth The Path

OCTOBER 4, 2016

Find these bright spots; both the super-engaged members and the products, benefits, services and events they are engaging with and find out why these members are so engaged and why these offerings are so engaging. Learn why they are engaged and you will see how to engage everyone else.

Price 127

Price Products Member Experience Communications 127

Smooth The Path

JANUARY 17, 2016

In an attempt to get more respondents marketers have shortened some of these surveys to a single question. Let’s get really clear about our project goals and then our research goals so we can make sure the method we choose helps us reach those goals accurately. A single question survey however can be very dangerous.

Survey 60

Survey Software Project System 60

Associations Now

JANUARY 22, 2016

So, you and your team put a lot of time and effort into creating a meeting that you were sure would drive high attendance numbers given past experiences or even member research. Even worse: You’ve been called to your CEO’s office to update her on how things are going. “Attendance isn’t as projected.”

Boston 40

Boston Project Social Media Communications 40

Fonteva

AUGUST 15, 2019

An association management software platform is a centralized solution for your organization to handle member registration, events, marketing, and more. Start increasing member engagement today! Looking for more information on association management platforms and how to make your members’ lives easier?

Association Software 40

Association Software Software Tools System 40