How To Marketing Member Research Technology 
Smooth The Path
JANUARY 28, 2020
Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. You still need strategic member insights, but your members are too busy to participate.
Reid All About it
MAY 3, 2019
Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Explore how to build a personal brand that showcases you as an expert.
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Reid All About it
JULY 9, 2021
The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Are your technology capabilities aligned with your mission? A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Fri 7/9 at 12 p.m.
Smooth The Path
MAY 7, 2017
It is not our technology. The only thing preventing our association from becoming the top of mind resource, the organization members are trying to figure out how to become more engaged with, and the one members rave to their colleagues about is… Simply, our understanding of members.
Smooth The Path
DECEMBER 21, 2015
As a member researcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. We have got to ask our members. Wondering how to serve members better?
Smooth The Path
AUGUST 6, 2018
The results of years of member research show that high-performing professionals tend to move through three stages during their career. Now they are concerned with rapid changes in technology and how these changes will impact the industry or profession. Stage Two: Team Success.
GrowthZone
JUNE 28, 2017
Melynn Sight details how to evaluate your organization’s value proposition message for members. Member needs and your organization’s strengths can change over time. Here’s how to determine if your value proposition needs a refresh, and ideas on how to do it. Have your member’s biggest worries or needs changed?
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