Smooth The Path

AUGUST 6, 2018

Here is another way to look for gaps in your association’s value proposition. The results of years of member research show that high-performing professionals tend to move through three stages during their career. Why long-time members are reluctant to leave your association. Stage Two: Team Success.

Association Value 84

Association Value Team Industry Member Research 84

Smooth The Path

MAY 7, 2017

The only thing preventing our association from becoming the top of mind resource, the organization members are trying to figure out how to become more engaged with, and the one members rave to their colleagues about is… Simply, our understanding of members. Related: Member Engagement Research.

Member Engagement 84

Member Engagement How To Case Study Conference 84

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

Member Engagement 79

Member Engagement Industry Survey Member Research 79