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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

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Get Board Buy-In for Your Association’s Learning Business

Leading Learning

Here’s what we’ll cover: Express market demand for education opportunities. Your board has many proposals and activities to focus on, which means that your learning business might not always be at the top of their agenda, but getting buy-in should never be adversarial in nature. Express market demand for education opportunities.

Price 90
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Association Brain Food Weekly: 4.16.21

Reid All About it

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Monique Wise, Senior Sales Manager, Indiana Convention Center and Lucas Oil Stadium. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Host: American Marketing Association.

Revenue 363