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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

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4 Ways Meeting Planners Can Best Utilize CVBs

ISAE

As a meeting planner, it’s likely you juggle a lot of information: event schedules, activities, catering, and piles of bid proposals with countless hotels and event spaces. CVB sales and marketing staff spend countless hours each year working with and getting to know our hotel and venue partners across our destinations.

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Get Board Buy-In for Your Association’s Learning Business

Leading Learning

Here’s what we’ll cover: Express market demand for education opportunities. Your board has many proposals and activities to focus on, which means that your learning business might not always be at the top of their agenda, but getting buy-in should never be adversarial in nature. Express market demand for education opportunities.

Price 90
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Association Brain Food Weekly: 4.16.21

Reid All About it

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Monique Wise, Senior Sales Manager, Indiana Convention Center and Lucas Oil Stadium. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Host: American Marketing Association.

Revenue 363
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America’s Health Insurance Plans to Test New Provider Directory

Associations Now

To test the pilot versions of these directory systems, AHIP has partnered with 12 health plans from commercial, Medicaid and Medicare markets in Indiana, California, and Florida. While both are designed to provide a platform for provider information, there are slight variations in the way they operate.

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The Great Daylight Saving Time Debate

Associations Now

But according to National Geographic [registration required], farmers lobbied against it, because the time change left them with less sunlight in the morning to get their crops to the markets. More sun means more tourism dollars, a driving force behind Florida’s proposed Sunshine Protection Act. “It’ll In 2010, the U.K.-based

Hawaii 40