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Association Brain Food Weekly: 10.16.20

Reid All About it

James Lancaster, Editor, AMI Magazine. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Presenters: Erica Shonkwiler, MBA, CMP, Lecturer, Department of Tourism, Event, and Sport Management, Indiana University. Susan Garcia, MSEd, Program Manager, Indiana University.

Indiana 221
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How to Tame Technology

Association Adviser

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. While word of mouth and referrals are still key to recruiting, Rosenberger said “inbound marketing with the use of specialized software is where associations should be going.”