Innovation Marketing Member Engagement Philadelphia 
Spark Consulting
MAY 5, 2014
How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. Additionally—and this is where the behavioral data is paying off—members can buy one of three optional membership packages that offer extra benefits at a discounted rate. Please share in the comments.
Reid All About it
JUNE 24, 2022
Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. It’s a good start, for sure, but you know your market segments best. No surprise about what stands in the way of innovation: human beings! Rory Archibald, Associations, Sectors & Marketing, VisitScotland.
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