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Association Brain Food Weekly: 5.15.20

Reid All About it

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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Eric Lanke: Race for Relevance is a Negotiating Position

Eric Lanke

Innovation. Member Engagement. Rigorously define the member market. But reducing your board to five members and putting staff in charge of your committees are, in fact, logical conclusions that stem directly from the "radical" propositions first offered. Innovation. (15). Member Engagement. (9).

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Association Brain Food Weekly: 6.1.18

Reid All About it

If your content marketing isn’t producing the results you expected , you may need to address one of the five issues described by TechHQ. I’ve seen companies struggle because of #4: they don’t create a marketing ecosystem around their content. Rethink your marketing and PR tactics: 53% of journalists in the U.S. PR Daily ).