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Association Brain Food Weekly: 5.15.20

Reid All About it

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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Eric Lanke: Race for Relevance is a Negotiating Position

Eric Lanke

Innovation. Rigorously define the member market. Build a robust technology framework. and Puerto Rico) all in-fighting with each other and trying to represent fifty-two individual constituencies? Innovation. (15). Principled Innovation. Why Innovation is Hard. Eric Lanke. Leadership.

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Association Brain Food Weekly: 6.1.18

Reid All About it

If your content marketing isn’t producing the results you expected , you may need to address one of the five issues described by TechHQ. I’ve seen companies struggle because of #4: they don’t create a marketing ecosystem around their content. Rethink your marketing and PR tactics: 53% of journalists in the U.S. PR Daily ).