Destinations Experiment With New Marketing Efforts
Associations Now
MARCH 7, 2014
The takeover was the launch effort of the tourism board’s new Dream 365 project, which will feature a variety of cool, fun, thought-provoking content like videos, memes, tweets, time-lapses, photos, and more. The goal is to attract more visitors to the state and use content to highlight the things that make California what it is. “Our
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