Kentucky Organization Social Media Strategy 
Associations Now
MAY 6, 2016
NBC Sports is making Snapchat a central part of its coverage of this weekend’s Kentucky Derby. Last year 16 million viewers tuned in to watch the 141st Kentucky Derby. Now consider the benefits of adding Snapchat to your association’s overall event engagement strategy. It’s where a lot of your attendees are.
AMR Management Services
JULY 25, 2011
How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. Your organization should be “the trusted, expert resource in your niche wherever your customers are at online.”
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AMR Management Services
JULY 19, 2011
Angie Reese-Hawkins, President and CEO of the Metropolitan YMCA of Washington and Steve Drake, President and CEO of Drake &; Company will talk about communications and marketing in a social media age during the Association of YMCA Professionals convention July 21 in Dallas. How to Create a Content Marketing Strategy.
AMR Management Services
FEBRUARY 7, 2012
At the start of the year, Forbes magazine predicted that 2012 would be "the year of content," declaring that content and social media marketing should a part of every brands marketing plan. When setting the course for a better association content strategy, be sure to keep the five Ws in mind: Who are we trying to reach?
AMR Management Services
JULY 27, 2011
Constant talk about your organization will drive your members mad. Yes, they want to hear about you, but they also like other news, members and topics associated to the organization. Talk about industry information and other things related to your organization. Social media is great for giving and getting feedback.
AMR Management Services
APRIL 6, 2011
The Three-Legged Stool Strategy of Content Marketing I think theres a misconception out there that content marketing/management deals strictly with digital or social media. Once again, Joe Pulizzi reminds us that all channels - print, digital and in-person - serve a purpose in a content strategy. All Rights Reserved.
AMR Management Services
JULY 18, 2011
If you missed The Drake Forum, you missed what David Sieg of YourMembership.com had to say about “social skills” and the importance of building an online community. Developing an active online community can engage members and strengthen relationships between the members and the organization. Nursing Organizations Alliance.
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