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Association Brain Food Weekly: 5.15.20

Reid All About it

They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Chapter sponsorships.

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Association Brain Food Weekly: 1.15.21

Reid All About it

Content/education strategy. The Content Roadmap to Recovery: Eight Ways to Recharge Your Revenue , by Chris Gloede of Ricochet with research assistance from McKinley Advisors, provides succinct advice to help move your content initiatives from response mode to recovery (and revenue) mode. Inclusive leadership.

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Association Brain Food Weekly: 1.22.21

Reid All About it

They share ten strategies for motivating members to volunteer and mentally show up for meetings. Chapters will be relevant in 2021, however most of our strategies and plans from the past decade won’t. John Tramontana, CAE, CEO of the Michigan Veterinary Medical Association. Virtual volunteer fatigue. Sponsorships.

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Associations Have the Advantage in the Digital Badges Market

WBT Systems

WBT System’s Erin Pavane is presenting a session on digital badges next week at ORGPRO , the Michigan Society of Association Executives’ education and networking convention for professionals in the not-for-profit industry. If you’re attending ORGPRO, this is a session you won’t want to miss. Digital badges act as marketing tools too.

Marketing 150
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Member Engagement Solves Everything. An Interview With Tom Morrison

Tom Morrison

Recently I was interviewed by the Michigan''s Business Network as a part of an online radio program with the Michigan Society of Association Executives on how engagement impacts associations, staff and volunteers. Every employee of your association should listen to this program. CLICK HERE to visit the radio interview page.

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Association Brain Food Weekly: 10.20.17

Reid All About it

One focuses on robots in the workplace with a close look at an office furniture factory in Michigan and a telecommunications equipment factory in China. I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue. 1 CAE credit.

DC 150
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Free is a strategic option for some associations

SCD Group

And, if that is your situation, then a freemium strategy (which is a combination of free and paid memberships) may deserve serious consideration. In giving it away free to members and qualified non members, ad revenue increased from $85,000 to $3 million. Many agricultural commodity (beef, eggs, soybeans, pork, dairy, etc.)