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Introducing STIAL: an example of association rebranding

SCD Group

Effective today, 12.12.12, members of the St. Louis Society of Association Executives (SLSAE) celebrated with style and welcomed a more relevant and meaningful membership into the St. Louis Institute for Association Leadership (STIAL). Louis region. Louis Society of Association Executives.

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Creating a Sustainable Organization

SCD Group

NOTE: as a 35-year resident of St. Louis, I would add the baseball Cardinals to this story. Shortly after reading the USA Today story, I came across a story from The Forbes Group: Leadership Is A Vital Role For Association Executives. That''s because the spotlight belongs on your volunteer leadership. A talented staff.

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What Associations Can Learn from the Dorton Experience

SCD Group

Note, I did serve on the board of the St. Louis Institute for Association Leadership but my focus is and has been at the national level.) Do you invite local leaders to participate in leadership workshops? Do you provide support materials to help local chapters recruit members?

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SCD Group: Using Stories and Member Perceptions to Shape Your.

SCD Group

In this day and age where associations of all types are being challenged to find relevancy, membership value that enhances retention and organizational benefits that enhance recruitment, your association has to stop referring to “what it’s always said and does” and find out what members and prospects want it to be.