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4 Ways to Use Your Online Customer Community to Increase Upsell and Cross-Sell Revenue

Higher Logic

Did you know that 80 percent of your future revenue will come from only 20 percent of your current customers ? For example, a customer may ask a question about a product in your community discussion forums or visit product documentation in your file library. That’s not a static task. Email, even sales and marketing email, isn’t dead.

Revenue 189
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Association Brain Food: 9.22.23

Reid All About it

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m.

LMS 266
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. Engaging members with ticketed events can bring in event revenue (as well as other streams!) A successful member engagement strategy broadens the networking reach of your association.

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Association Brain Food: 12.8.23

Reid All About it

Marketing to Gen Z and millennials. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Learn about the process of planning, executing, and optimizing member-generated video campaigns to achieve revenue-based outcomes. More info/register. But all video is not created equal.

Strategy 272
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Print is Alive and Kicking

Association Adviser

Forbes.com: Millennials: A Generation of Page-Turners, Jan. Magazines and books can be found in libraries, coffee tables, desks and office lobbies. Print can still be a major revenue generator for associations. “Wait…print isn’t dead? While print media’s role has evolved over time, it is not dead.

Georgia 61
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Learners Want Transformation—What Does It Take to Deliver?

.orgCommunity

One in three Millennials has a side gig, and by 2020, 50 percent of employees will be participating in the freelance economy. The Millennials are queuing up for those spots. Universities have the resources to design courses and certification and the desire to generate additional revenue. Demographics.