2018 eLearning Predictions: Updated Hype Curve

Web Courseworks

Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit. Less abstractly, the CE business of non-profit associations is threatened by for-profit CE providers that undercut the associations’ prices. An example would be getting your high-fidelity medical simulator to talk to your LMS and LRS.

Association Brain Food Weekly: 7.21.17

Reid All About it

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Learn what to look for in a mobile app to best support your sponsorship sales, which metrics are most important to focus on, and how to think about pricing and packaging of sponsorship opportunities.


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The State of Association E-Learning: Cloudy with a Chance of Sunshine

WBT Systems

Webinars and webcasts are the most popular platform for association e-learning (92%), and learning management systems (LMS) are the second most popular choice (67%). Develop processes for e-learning product development and pricing. Don’t forget LinkedIn, colleges and universities , MOOCs, and other for-profit online learning platforms.). Does your association have a process for setting prices for e-learning products? The future looks bright for association e-learning.

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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

Besides other associations, you now have online professional platforms like LinkedIn (now owned by Microsoft) and Udacity to worry about, plus all the MOOCs like Coursera and EdX. Overturn traditional assumptions about price/performance relationships. See who’s visiting your website and LMS, and who’s opening and clicking your emails. An effective online learning marketing plan has three phases.

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