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Association Brain Food: 4.12.24

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TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. by Tony Rossell, Marketing General Inc. Distraction is an occupational hazard for all of us.

Revenue 256
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Association Brain Food: 10.20.23

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The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Association Brain Food Weekly: 10.22.21

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Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Your Future-Proof Career. Masooma Memon, Databox ).

San Diego 195
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Association Brain Food Weekly: 4.13.18

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Does your email marketing program deliver the way you want it to? Last week, WBT Systems explained how to prepare a business case for a new LMS. Now they’re back with advice on how to present that persuasive case for a new LMS to decision-makers. Host: Marketing General Inc. Leveraging a CVB/DMO for Your Meeting.

DC 30
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Association Brain Food: 10.7.22

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Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. She provides several instructional strategies to keep in mind when developing educational events and programs. Instructor-led education. Year-round attendee community.