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Can You Better Serve Your Tradeshow Market?

Associations Now

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. Today the tradeshow, which is invitation-only for exhibitors, has expanded beyond its original location in Long Beach, California, to include New York City and Las Vegas as well.

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Report: What Lies Ahead for Meetings in 2017

Associations Now

By being flexible with timing and destinations, planners can take full advantage of the current market to optimize their meetings and events and produce better results.”. The report notes that in North America, hotel supply is expected to outpace demand for the first time since 2009—which means a buyer’s market for event planners.

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Smaller-Scale Locales Score Big on Top Destinations List

Associations Now

New York City. The top locales: If you’re in the market for event space, the top-five destination cities have it in spades. Though only slightly larger than National Harbor, it was ahead of two much larger California cities—46th-ranked San Jose and 48th-ranked Long Beach—that have more available meeting space.