Associations Now

JANUARY 28, 2019

The American Hotel & Lodging Association’s Hospitality is Working campaign will support the recruitment and placement of Opportunity Youth—16 to 24-year-olds who are out of both school and the workforce—in the hospitality industry. The campaign, announced at the U.S.

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Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? I’m happy to feature it as long as it’s not too product-centric.

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Reid All About it

MARCH 11, 2022

Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. Your marketing team constantly talks about the buyer’s journey. Virtual conference attendee’s attention. Decoding the Buyer’s Journey. CAE credits.

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Associations Now

AUGUST 6, 2019

I like one in particular, not only for its content but also because of its promotional strategy. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.” Consider whether you’re striking the right tone.

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Associations Now

NOVEMBER 26, 2019

I like one in particular, not only for its content but also because of its promotional strategy. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.” Consider whether you’re striking the right tone.

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Los Angeles New York City New York Recruiting 52

Membership Marketing

AUGUST 11, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. This year I will be attending the ASAE & the Center for Association Leadership Annual Meeting & Exposition in Los Angeles, CA.

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Associations Now

JULY 21, 2014

But something bigger was happening behind the scenes with this strategy. The goals: Little says the Instagram account is meant to play up the strategic elements of retail, as well as to push career-recruitment efforts toward the industry. Getting members involved: What does a company like The Gap get out of doing something like this?

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