Associations Now

APRIL 9, 2023

Hope isn’t a strategy, as they say, but it can sometimes seem that way when it comes to board diversity. As board expert Julie Daum told the Los Angeles Times last month: “Are we going to say, ‘I’m blond. Recent reports suggest that efforts to diversify boards are wobbling. Have you considered term limits?

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Associations Now

JANUARY 28, 2019

The American Hotel & Lodging Association’s Hospitality is Working campaign will support the recruitment and placement of Opportunity Youth—16 to 24-year-olds who are out of both school and the workforce—in the hospitality industry. The campaign, announced at the U.S.

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Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? I’m happy to feature it as long as it’s not too product-centric.

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Associations Now

AUGUST 6, 2019

I like one in particular, not only for its content but also because of its promotional strategy. That could be a lesson for the Los Angeles Times to learn. Many times, the tone or language members use can help determine a central theme or message on member recruitment or retention, Larson says. Make it fun.

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Associations Now

NOVEMBER 5, 2019

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. The strategy reflects a significant shift from the way PEN America used to operate, says Director of Membership Rebecca Werner.

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Associations Now

NOVEMBER 26, 2019

I like one in particular, not only for its content but also because of its promotional strategy. That could be a lesson for the Los Angeles Times to learn. Many times, the tone or language members use can help determine a central theme or message on member recruitment or retention, Larson says. Make it fun.

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Associations Now

JULY 21, 2014

But something bigger was happening behind the scenes with this strategy. The goals: Little says the Instagram account is meant to play up the strategic elements of retail, as well as to push career-recruitment efforts toward the industry. Getting members involved: What does a company like The Gap get out of doing something like this?

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