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Association Brain Food: 11.24.23

Reid All About it

Next gen marketing. Until around 2010, philosophers couldn’t speak to one another, let alone communicate with the public, says Crispin Sartwell at Los Angeles Review of Books. As we prepare for 2024, we’ll explore the important macro- and market-level trends that will define the industry for next year and beyond.

Arlington 261
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Association Brain Food: 12.1.23

Reid All About it

Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit.

Arlington 266
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Association Brain Food Weekly: 6.21.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

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Association Brain Food Weekly: 3.11.22

Reid All About it

Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. Your marketing team constantly talks about the buyer’s journey. Virtual conference attendee’s attention. Decoding the Buyer’s Journey. CAE credits.

LMS 195
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3 Reasons for Brain Drain—and 3 Possible Solutions

Associations Now

If your longtime employees are leaving your organization and you’re struggling to find new talent with the right expertise in a tough job market, you’re likely suffering from brain drain. Consider these strategies to ease the pain. Feeling drained? So what’s a smart association to do? An Aging Workforce. The problem.

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Penetrating or Expanding Global Markets through Meetings.

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. « Reaching Out To Global Markets Through Meetings & Events. A Guide to the Association Market in China » Aug. A Guide to the Association Market in China » Aug. Membership.

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Send the Right Message About Membership ROI

Associations Now

I like one in particular, not only for its content but also because of its promotional strategy. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.” Consider whether you’re striking the right tone.