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3 things Popeyes’ chicken can teach you about branding

Association Success

This frenzy was no accident: GUT , Popeyes’ Louisiana Kitchen’s marketing agency, implemented some seriously effective strategy with impeccable timing and grace over the past six months. . Fans jumped at the opportunity to make fun of Chick-fil-A, and so began a social media battle between the two rivals. Since its Aug.

Louisiana 127
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From the Corner Office: Gifford Briggs, LOGA

Association Adviser

This month’s Corner Office Spotlight shines on Gifford Briggs, vice president and chief lobbyist of the Louisiana Oil & Gas Association (LOGA) which represents the independent and service sectors of the state’s oil and gas industry. Social media is a great tool for connecting with non-members, i.e. prospective members, in your industry.

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Association Brain Food Weekly: 3.27.20

Reid All About it

WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis , including recession-focused information, resources, and benefits as well as guidance on pricing and marketing. The farmers market had baby Brussels sprouts. Organizer: ASAE Marketing Professionals Advisory Council. CAE credit.

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Incorporating the Old With the New at Events

Associations Now

Earlier this month Alex Plaxen, director of marketing at EventRebels, wrote about harnessing the power of nostalgia at your events. It’s a great sponsorship opportunity, one offered by both the Produce Marketing Association and the Louisiana Library Association. Know what else? Suggest attendees go tech-free.

Kansas 40
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Leverage Technology; Don’t Be a Slave to IT

Association Adviser

Social Media 2.0. As the successful initial public offering of Twitter stock confirmed earlier this month, social media is a force to be reckoned with and “it’s not going away,” noted LOGA’s Gifford Briggs, “You better learn to adapt. If you’re not fired up about social media, then find someone on your staff who is.”

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Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. The financial markets are a bellwether, at least. Louisiana – 4.6 Deflation or inflation? Rising rates? Negative rates?

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Daily #COVID19 Updates for Association and Events Professionals – What You Need to Know

AssociationChat

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. The financial markets are a bellwether, at least. Louisiana – 4.6 Deflation or inflation? Rising rates? Negative rates?